As a contractor who installs pool decks, driveways, parking lots, exterior common areas for commercial and multi-family properties, or other hard-surface projects, the more value you can add to the results, the more you can profit and the more appreciation you’ll receive from your customers. If you step it up a notch and instead of creating a dull, ordinary surface, you offer a decorative concrete option, you can easily differentiate yourself from contractors who aren’t doing so.
Another reason why you should offer decorative concrete, such as stamped or stained concrete, to your customers is because they’ll be more likely to refer you to others. In fact, as neighbors notice their beautiful driveway or pool deck, they might just ask them who did it. It is not uncommon for one beautiful decorative concrete project to spark additional work throughout a neighborhood.
When you offer decorative concrete to your customers, you begin creating an image of an artist rather than just an ordinary contractor. That can go a long way to making your business more profitable and expand your market share for other projects that you do. It isn’t uncommon to get repeat customers as they start thinking about other hard surfaces that you could transform for them.
If you would like to know more about decorative concrete, reach out to us at Childers Concrete Company. We have been providing concrete products for more than seven decades and can supply you with ready-mix concrete and the tools to create decorative concrete that your customers will thank you for! Call today to learn more.